الإلتزام بأخلاقيات التسويق كألية لترسيخ أبعاد المسؤولية الإجتماعية في المؤسسة الجزائرية : دراسة على عينة من المستهلكين

الملخص EN

This study aims to identify the dimensions of marketing ethics in the Algerian food industries, And their impact on the achievement of social responsibility.

In spite of the advantages and benefits provided by the marketing activities of the consumer and help him to choose products that satisfy his desires and needs, However, some of the institutions exploited these activities to achieve their interests at the expense of consumer interest in a manner contrary to the concept of marketing ethics and social responsibility.

In order to study the relationship between the dependent variable of marketing ethics through dimensions (commitment to customers, commitment to society, commitment to cultural values) and the independent variable of social responsibility, we used the questionnaire directed to a group of consumers to learn their attitudes on the subject of marketing ethics and social responsibility in Algerian institutions for food industrial.

The study concluded that there is a statistically significant effect between the dependent variable of marketing ethics and social responsibility.