صورة المقصد السياحي غرداية المبنية بالعلاقات العامة المتكاملة : من وجهة نظر السياح

الملخص EN

The study looking for enriching the theoretical background of the destinations perceived image and its importance to the customers’ behavior and in the added value of integrated public relations as well, from many sides; such as interactivity, response rate.

Moreover, the study illustrates the relationship and influence between the integrated public relations and the destination perceived image, that from the viewpoint of Ghardaia tourists' destination.

The Questionnaire was distributed to a sample of 397 tourists.

Hence, the study found that there is a strong relationship correlation between the two variables and there are effective integrated public relations to the tourists' mental image, from three dimensions (cognitive, emotional and behavioral); this leads them to repeat visiting Ghardaia destination and recommending their friends too.