دراسة تأثير الجودة المدركة و القيمة المدركة على رضا الزبون : دراسة حالة علامة كوندور

الملخص EN

The aim of this research is to study the effect of perceived quality and perceived value on customer satisfaction towards the Condor brand.

In order to determine this effect, we conducted a field study, in which a questionnaire was distributed to a number of clients of the Condor brand, about 186 customers.

The multiple regression method was used to analyze the study data, we have concluded through this study that there is a statistically significant effect of perceived quality and perceived value on customer satisfaction.