الإشهار التلفزيوني الجزائري و معادلة المكانة الاجتماعية و الهوية

الملخص EN

The purpose of this study is to identify two main variables: the social status of the family of the students sample, and their cultural identity.

So we built hypotheses on the relation between those variables which were sociologically significant.

The result of our study was that the social class (level) of the student's family has less influence than their subculture, and there were more significant differences between students attitudes about the Algerian television advertising.

Those belonging to the transitory model had a more positive attitude while the family of the two other types had a more negative attitude, especially the modern subculture students.

Therefore, the advertising is deepening the feeling of alienation and the material disparity among the students of Algerian families who receive the advertising messages.