تأثير أخلاقيات التسويق على و لاء الزبون للعلامة التجارية مع وجود الرضا كمتغير وسيط : دراسة حالة علامة كوندور

الملخص EN

The objective of this research is to study the impact of marketing ethics on the Customer loyalty for the condor brand, In order to determine this effect, we conducted an applied study in which a number of customers of the condor brand were distributed to about 115 customers: , The structural equation modeling(SEM was used to analyze the study data.

We have concluded from this study that there is a positive effect of marketing ethics on the customer loyalty by The mediating effect of customer satisfaction.