مفهوم برامج العلاقات العامة و أهميتها للعاملين في المؤسسات الحكومية

الملخص EN

Public relations is a multi- activity human science and art.

It is a renewed social phenomenon keeping pace with social value and human development that accompanied the rapid development of aspects of life.

public relation are neither temporary nor random rather it is a leading thinking that works in all directions, and it is a two-way communication processes specially government public relation.

The tasks here are border comprehensive and with important dimensions for the state.

Researchers and specialists dealt with public relations as philosophy based on establishing and maintaining relationships and communication between the institution and is current and prospective audience everywhere.

Public relations is a science based on investing the truth to gain confidence of the audience.