A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques
المؤلفون المشاركون
Wang, Jiantao
Lam, Kam-Yiu
Ng, Joseph Kee Yin
Ho Chuen Kam, Calvin
Wai-Hung Tsang, Nelson
المصدر
العدد
المجلد 2015، العدد 2015 (31 ديسمبر/كانون الأول 2015)، ص ص. 1-13، 13ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2015-04-09
دولة النشر
مصر
عدد الصفحات
13
التخصصات الرئيسية
الملخص EN
In this paper, we propose a novel pervasive business model for sales promotion in retail chain stores utilizing WLAN localization and near field communication (NFC) technologies.
The objectives of the model are to increase the customers’ flow of the stores and their incentives in purchasing.
In the proposed model, the NFC technology is used as the first mean to motivate customers to come to the stores.
Then, with the use of WLAN, the movements of the customers, who are carrying smartphones, within the stores are captured and maintained in the movement database.
By interpreting the movements of customers as indicators of their interests to the displayed items, personalized promotion strategies can be formulated to increase their incentives for purchasing future items.
Various issues in the application of the adopted localization scheme for locating customers in a store are discussed.
To facilitate the item management and space utilization in displaying the items, we propose an enhanced R-tree for indexing the data items maintained in the movement database.
Experimental results have demonstrated the effectiveness of the adopted localization scheme in supporting the proposed model.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Lam, Kam-Yiu& Ng, Joseph Kee Yin& Wang, Jiantao& Ho Chuen Kam, Calvin& Wai-Hung Tsang, Nelson. 2015. A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques. Mobile Information Systems،Vol. 2015, no. 2015, pp.1-13.
https://search.emarefa.net/detail/BIM-1072760
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Lam, Kam-Yiu…[et al.]. A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques. Mobile Information Systems No. 2015 (2015), pp.1-13.
https://search.emarefa.net/detail/BIM-1072760
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Lam, Kam-Yiu& Ng, Joseph Kee Yin& Wang, Jiantao& Ho Chuen Kam, Calvin& Wai-Hung Tsang, Nelson. A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques. Mobile Information Systems. 2015. Vol. 2015, no. 2015, pp.1-13.
https://search.emarefa.net/detail/BIM-1072760
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1072760
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر