دور تسويق الذات في تعزيز رضا الزبون : دراسة استطلاعية لآراء عينة من طالبات السادس العلمي في مدينة الموصل

الملخص EN

The current research seeks to identify the nature of the relationship and impact is between of self-marketing and customer satisfaction for the views of a sample of the sixth scientific students in the city of Mosul through the research problem that has been identified by several research questions.

Is there a significant effect of self-marketing in the satisfaction of the customer in a number of hypotheses have emerged from.

These hypotheses that show the correlation and effect relationship between the variable of research A sample of 100 female students of the sixth science was selected in the city of Mosul, the questionnaire for data acquisition was adopted, several statistical methods were used to analyze the data and extract the results using a program SPSS.

The research several conclusions, including the existence of significant correlation between self-marketing and consumer satisfaction, the ended with a set of proposals that benefit the individuals in question.