انعكاس وسائل التواصل الاجتماعي لتعزيز إدارة علاقات الزبائن الاجتماعية : بحث استطلاعي لعدد من المدارس الابتدائية الأهلية في مديرية تربية نينوى

الملخص EN

Social media has become a growing force and a promotional tool for modern organizations generally and educational institutions in particular.

Furthermore, its success and failure depend on its ability to accomplish the daily transactions through electronic means efficiently and effectively.

Therefore, the study started by answering the research question "What is the contribution of social media to enhance the management of students' relations between the private primary schools in the Nineveh Education Directorate? ” Researchers sought to diagnose the reality of using modern educational institutions (private primary schools) for the modern applications such as (Facebook, YouTube, Twitter, Viper, and WhatsApp program) which help the educational institutions to develop and run their activities and promotional programs through social media.

As well as to diagnose the nature of the relationship between the study variables.

To achieve the research aims and objectives, the practical aspect included the distribution of (120) questionnaire to specialists at ten primary schools in the city of Mosul.

The questionnaire included three main sections.

The first section consisted of the techniques used within social networks, and the second part discussed the nature of student relationship management for educational schools.

While the last part of the questionnaire focused on the relationship between social networks as external factors that contribute to enhancing the student relationship management.

The study found that there is a positive effect among the research variables.

Furthermore, there is an active role of social communication in strengthening the management of the affairs and relations of students within the research sample schools by a positive correlation up to (0.886).

It also contributes to the achievement of the primary school objectives, the quality of education and raises the scientific level of students.

Moreover, Students' needs are met, also continuous contact between the schools and students, thus enhancing the competitive advantage of schools in the external environment.