توظيف الاستمالات في الإعلانات التلفزيونية : دراسة تحليلية للإعلانات في قناة LBCI اللبنانية

الملخص EN

this research is about the attractions of conviction used in the television advertisements through an analysis study to advertisements in LBCI channel , the aim of research is to know the attractions in the advertisements of the channel and the position of them according to its importance, the sample of research is the advertisements of channel for one month during the evening time.

The research used descriptive surveying method to gather information about attractions by analysis form to note down the attraction in every advertisement, the research reach to : 1.

the emotional attractions used more than the other attractions in the advertisements and they are the following: fun , beauty, comfort, dignity, warmness, having, celebrities imitation, sexual appeal, fatherhood and motherhood urge .

2.

mental attractions used less than a half of the total number of attractions and they are the following: characteristics, price, fame of products, competition .

3.

attractions of scaring never used in the advertisements during the period of research.