أثر التسويق الرمادي في إستراتيجية التسعير : دراسة استطلاعية لآراء عينة من باعة المستحضرات التجميلية في غازي مول بمدينة كركوك

الملخص EN

This study aims to release the relationship between the influential both gray marketing and pricing strategies in a range of specialty retail stores selling cosmetics in the Ghazi Mall, which represents one of the vital marketing complexes in the province of Kirkuk، This study seeks to explain what gray marketing, pricing strategies from the point of view of cosmetic vendors, and the effects of the first in the second in a highly competitive market.

In order to achieve this study, the main hypothesis was that "gray marketing has a significant impact on the adopted pricing strategies In the sale of cosmetics in the province of Kirkuk", To prove the validity of this hypothesis, A questionnaire was designed for this purpose prepared, distributed to the study sample of (45) of the individual sellers of these products, who are based in Ghazi Mall in the province of Kirkuk.

This questionnaire was adopted in the statistical analysis, which enabled the study to reach a set of conclusions, namely the validity of the hypothesis stability, as well as the lack of a link between the quality of cosmetics and high prices.

The study was able to provide a set of proposals which we hope will be useful for the sample in the market in Kirkuk province in particular, and the Iraqi provinces in general.