دور التوجه الريادي كأداة لتحقيق النجاح التنظيمي لشركة زين العراق للاتصالات المتنقلة

الملخص EN

The researcher aims through research to Reveal the potential role of Entrepreneurial Orientation In enhancing the success of the work Zain Iraq to mobile communications, presented a theoretical research on the contributions of researchers in the search variables, as well as the practical framework to examine the nature of the relationship and effect between each of the Entrepreneurial Orientation independent variable as an orientation of (Innovation, Proactive, Risk taken, Competitive offensive, Autonomy) and Organizational Success depending on the model (Chamanski & Waago, 1999) as dependent variable, is prompting the researcher to build a prescriptive model for research included a series of main and subsidiary premises, a sample search (60) as distributors in the different organizational levels, the researchers used the questionnaire data collection tool, depending on program (SPSS) to analyze this data, the researchers found a set of conclusions was mainly an interest by Zain Iraq to mobile communications to Entrepreneurial Orientation and direction to this interesting back refunded to the company's attention (Innovation, proactive, risk taken and competitive offensive), And it appears that there are good levels of organizational success Zain Iraq for mobile communications research community and that these levels that appeared as a result of the interest shown by company (business and technology strategy, organizational environment, Top management properties, and Relationships), and also shows that departments Zain Iraq mobile communications orientation were used in the promotion of these successes and to contribute in the field of information technology strategy and characteristics of Top management.