الإطار التنظيمي للعلاقات العامة في المجتمع المعاصر

الملخص EN

This article addressed the importance of public relations for modern organizations by clarifying their concept and the breadth of their fields and functions within the contemporary society, where they discussed the emergence and development of public relations and its principles, the most important objectives as well as how to prepare and implement programs, and finally we exposed the role of public relations in Arab organizations and companies through The various fields of economic, political, social, administrative, and the most important public relations tasks for the organization and management