الإعلان التسويقي السمعي بصري لدى الوكالات السياحية : دراسة سميولوجية لإعلان وكالة نوميديا

الملخص EN

This study is entitled "Audiovisual Advertising in Tourist Agencies - A Semantic Study of the Nomia Agency Declaration", a study on the analysis of flash advertising as one of the new types of advertising in commercial, service and use.

It has become an effective tool in the institutions.

Products and services through this publicity style, and the semimological analysis of the flash of visualization is based on a tool representing the semiological analysis network for the semantic, symbolic and objective dimensions sought by the message producer, LBP bring in customers and improve the image of the tourist agency through a system of cultural formats.