دراسة تأثير وسائل التواصل الاجتماعي على القرار الشرائي للمستهلك : دراسة حالة الفايسبوك

الملخص EN

The objective of this research is to study the effect of using Facebook on the stages of consumer purchasing decision.

In order to determine this relationship, we conducted a field study in which the distribution of forms addressed to a number of individuals who interacted continuously with the Facebook site was about 102 individuals.

the simple regression method was used to analyze the study data, we have concluded through this study that there is a statistically significant effect of Facebook's use of the decision-making stages of the consumer.