وسائل الدفع الإلكتروني و دوره في إبراز الميزة التنافسية للمؤسسة المصرفية : دراسة حالة بنك الخليج الجزائر-وكالة بشار

الملخص EN

We discussed in this study to an important topic and is the only means of electronic payment and its role in highlighting the competitive advantage in banking institutions.

We have tried through this study provide a theoretical framework identifies and defines the various concepts related to electronic payement that we used to explain it the descriptive method , but the pratical part we explain it with the analytical method , and the first part has focused mainly on banking service quality as an administrative entrance to the modern , and as well as addressing the concepts of competitiveness.

And we had tried to stand on the employees and their views on the elements that highlight the competitive advantage of banking institutions analysis and we made sure the extract results to it and a positive relationship between the means payment electronic and competitive advantage.