معوقات إدارة التسويق الرياضي بأندية الممتاز لكرة القدم بالسودان

الملخص EN

The study aimed at identifying the sport marketing obstacles of the Sudanese football top league clubs.

A descriptive methodology was used, questionnaires were used as data collection tools, study sample consisted of 26 of the Sudanese football top league clubs managers.

Important results were: 1.

unavailability of club advertisement experts.

2.

difficulties facing marketing were found in terms of facilities.

3.

Not considering marketing as an investment by the manegers.

Important recommendations were: 1.

to take more care of marketingin the clubs2.

looking at marketing as investments.

3.

taking care of the infrastructures of the clubs to become more suitamle for