أثر المسؤولية الاجتماعية على و لاء الزبون في شركة تيلواز "الشلف" (الجزائر)‎

الملخص EN

The study aimed to measure the impact of social responsibility on customer loyalty At the company "Téloise" chlef-Algeria.

This is based on the deductive inductive approach.

A soft sample was chosen from the customers of the company "Téloise".

electronic copies were supported with paper copies, the number of answers, With a total of 386 responses.

The study concluded that there is an impact of the contribution of social responsibility in its four dimensions (economic responsibility, liability, moral responsibility, voluntary responsibility) to the loyalty of the customers of the company, which can be explained by the correlation between the two variables as the value of (r= 0.

591).