أخلاقيات التسويق و دورها في ضبط الممارسات التسويقية للمسوقين : مدونة أخلاقيات التسويق للجمعية الأمريكية للتسويق نموذجا

الملخص EN

This study aims to demonstrate the prominent role of adherence to marketing ethics in controlling the marketing practices of marketers, and limiting unethical marketing practices, which have spread widely, due to the sharp increase in competition between companies, and the attempt of some of them to preserve their market share by all means.

We will present a presentation on the Marketing Ethics Code prepared by the American Marketing Association, which can be adopted by all companies and marketers, in order to control their marketing practices and the behavior of their marketing personnel.

The study concluded with a set of results, the most important of which is that company’s commitment to the philosophy and concept of marketing ethic would reduce Unethical marketing practices of its employees, and maintain its image in its target markets, secondly the need to develop and adopt a code of marketing ethics; Third, develop and implement an ethics training program for marketing staff.

Fourthly, company leaders should be at the forefront of this ethics, because they are role models for the rest of the employees.