العلاقة بين التسويق الداخلي و سلوك المواطنة التنظيمية عند الأساتذة الجامعيين : دراسة عينة من أساتذة كلية العلوم الاقتصادية و التجارية و علوم التسيير بجامعة سطيف 1

الملخص EN

This study aims to measure the level of internal marketing and the degree the University teachers practice the organizational citizenship behavior and the relationship between them.

The researcher used a descriptive approach and a questionnaire tool has been used to view the opinions of a random sample of University teachers from the Faculty of Economics, at Setif1University.The results showed a significant difference in the relationship between internal marketing and the dimensions of organizational citizenship behavior.

Also, they showed that there were no significant differences between the answers of the sample attributed to academic rank or administrative position.