أهمية المسؤولية الاجتماعية في تعزيز سمعة المؤسسة : دراسة تحليلية لتقارير السمعة للنموذج Reptraktm Pulse

الملخص EN

This study aims to analyze reputation reports for the period 2010-2020 according to the RepTrakTM Pulse model developed by the Reputation Institute in order to demonstrate how to measure the reputation of organizations and how Corporate Social Responsibility (CSE) practices improve their reputation.

The study showed that the corporate reputation is further improved as a result of corporate social responsibility practices.

The study recommended that Arab and Algerian companies should adopt a strategy of social responsibility in order to build their reputation by winning customer loyalty, as well as spreading a culture of social responsibility.