الدور الوسيط للابتكار الأخضر في العلاقة بين المسؤولية البيئية و الميزة التنافسية المستدامة : دراسة حالة مؤسسة الإسمنت حجر السود سكيكدة

الملخص EN

The study aims to identify the impact of environmental responsibility on achieving sustainable competitive advantage through green innovation.

Structural modeling methodology was adopted to test hypotheses using the smartpls program, a questionnaire was distributed to a random sample of 175 workers in Cement Industry Corporation HADJAR SOD SKIKDAThe structural modeling methodology was adopted to test hypotheses using the smart-pls program.

The study concluded that there is a strong impact relationship with green innovation as an intermediate variable between environmental responsibility and sustainable competitive advantage ‚The study recommended the necessity of activating the Green Innovation in the company.