أثر تسويق الموارد البشرية في الميزة التنافسية : دراسة ميدانية بمؤسسة الجلود و مشتقاته-ولاية جيجل

الملخص EN

The main objective of this study was to test the effect of the marketing of human resources in the competitive advantage of The Leather and Derivatives Corporation -Jijel Province, since this quantitative study because they rely on identifying distributed to 70 officers in a Convenience Sample, This is to be addressed through the Statistical Package for Social Sciences program, The study found that there is a high level of human resource marketing practice and to have a competitive advantage in the Corporation, in addition to a positive impact for the marketing of human resources in the competitive advantage of the foundation, see the positive impact of each of the incentives and training and Team-Oriented, the Connection does not effect the competitive advantage in the Corporation, So, in the light of the result that the study has reached, we have presented suggestion.