قياس نجاعة البنوك الجزائرية في تطبيق الأنشطة التسويقية الإسلامية من وجهة نظر الزبائن : دراسة عينة من الزبائن بمدينة المسيلة

الملخص EN

International banks are striving to adopt the Islamic banking system to face international financial crises, while Islamic and Arab countries in particular are still far from the sense of the need to apply Islamic banking marketing, with the appropriate elements and help to practice in banks.

The objective of this study is to know the extent to which the Islamic banking market is applied in Algerian banks from the point of view of customers.

In order to achieve this objective, is study was conducted a field study based on the questionnaire.

The results of the study showed that Algerian banks do not rely mainly on Islamic banking marketing.

Because of the Islamic environment surrounding the banks.