دور الأنشطة الاتصالية لوزارة التجارة و الاستثمار السعودية في توعية المستهلك عن السلع المقلدة

الملخص EN

The research aims to determine the communicative activities used by Saudi Commerce and Investment Ministry to increase the public awareness of consumers towardscounterfeit goods, the reasons which make consumers interact with these activities and the impact of that.

Thereupon knowing to what extent the consumers' satisfaction is, presenting suggestions to Saudi Commerce and Investment Ministry to develop their communicative activities regarding awareness of consumers against counterfeit goods.

The researcher has used survey descriptive method to reach to scientific results regarding communicative activities.

The suitable tool used in this research is questionnaire.

The researcher distributed the questionnaire on 250 using the simple random sample from Makah community, the researcher has received 250 questionnaire forms which were analyzed scientifically then its results were interpreted.

The researcher has reached to number of results describing the fact of the communicative activities used by Saudi Trade and Investment Ministry to increase the public awareness of consumers with counterfeit goods such: 1-Brochures and posters which were the most common used by Saudi Commerce and Investment Ministryoccupied the first rank of communicative activitiesregarding increasing the public awareness of consumers with counterfeit goods.

The rate of response of research sample was 46% .

2-Results showed that 61.2% from research sample used social media for entertainment, most of them were secondary stage students with rate 26.1%.

3-Results showed that 34%from research sample were affected by the awareness activities presenting from Saudi Commerce and Investment Ministry but not on a large scale , most of them were staffs with rate 5 2%.

4-Results showed that 32% from research sample admitted that communicative activitiespresenting from Saudi Commerce and Investment Ministry, contributed in increasing the awareness of Saudi consumer, most of them were staffs with rate 54%.

5- The persons of research sample showed that they are unsatisfied about what Saudi Commerce and Investment Ministry presents regarding increasing the awareness of consumer towards counterfeit goods , their rate was 54.8%, most of them were secondary stage students with rate 66%.