الإعلانات التجارية و ثقافة المجتمع السعودي : تحليل كيفي على ثلاث مجموعات من الإعلانات

الملخص EN

The following research examines the relationship between advertisement and society, the study focuses on the images shared, messages included, and the Saudi society reaction formed as a result of the direct and indirect messages.

Which provides a deeper understanding of social cultural aspects and values.

The research looks at common factors that shapes the community through samples of ads that are related to three main subjects: education, nationalism, and women issues.

Selected from the most important companies in the Saudi market and most active in reach among the targeted audience.

Through content analysis, the intention of this study is to highlight the reality and link it to other phenomena.

More importantly, however, it has demonstrated the need of accountability and clarity of rules and regulations.