استخدام البعثات الكويتية لشبكات التواصل الاجتماعي في الدبلوماسية العامة مع الجمهور : دراسة حالة للحساب الرسمي بتويتر لسفارتي دولة الكويت في كل من أستراليا و المملكة العربية السعودية

الملخص EN

This study explores the use of social media in public diplomacy.

It takes the form of a case study, examining the public diplomacy efforts of the Kuwaiti Missions abroad through twitter in Australia and kingdom of Saudi Arabia.

Having established that there is a great enthusiasm for social media in the academic and practitioner world today especially in Public Diplomacy discipline, amongst other supposed benefits social media have been praised for facilitating true two-way communication, allowing for real dialogue, and engaging with audiences directly.

The expectations towards the merits of social media are enormous; indeed, social media have been hailed to be "the future of public relations and public diplomacy.

According to that This Study was conducted using in-depth interview and qualitative content analysis as data collection tools.

The results of the study showed a relationship between the concepts of public relations and public diplomacy, from the point of view of officials of the Kuwaiti Foreign Ministry, also the results showed that officials use public diplomacy to support the image of country and to assure the Kuwaiti foreign Ministry policy.