المقاربات النظرية للقدرات الاستراتيجية للمؤسسات الصغيرة و المتوسطة

الملخص EN

This working paper aims to study the problem of theoretical approaches to the strategic capacities of small and medium sized Enterprises, since their ability to continue in a competitive environment is related to the nature of the interactions between them and the environment in which they operate and to adapt to these interactions, Which makes these Companies endeavor to possess a clear strategic thinking, which helps them to increase their competitiveness.

Our focus in this paper is on the strategic capabilities of small and medium sized Enterprises by dealing with their characteristics and nature of management, their competitive determinants and their strategic behavior, using the analytical descriptive approach.

The importance of this paper is caused by the increasing attention to the role it can play Small and medium sized Enterprises in economic and social development.

Moreover, the strategic thinking is one of the effective tools for small and medium sized Enterprises, in various economic and investment activities, Which will enable us to look at the future and develop the suitable strategic decisions, as well as It aims at understanding the extent to which strategic practice is established in small and medium sized Enterprises to meet with the challenges of the environment, to know the strategic options available to small and medium sized Companies, In the light of the international changes created by the phenomenon of globalization, and the challenges facing managers.

The results of the study appeared that the strategic capabilities of small and medium sized Enterprises (SME) were low, and they relied on short- and medium-term management because of the limited strategic vision of the process in these institutions and stressed that SMEs are pursuing a simpler strategic approach than the large ones.

Since the incomplete and limited strategic capabilities, and lacks in general strategic thinking and strategic vision to enable them to excel competitive, and also notes that the majority of small and medium sized Enterprises are more concerned with the practical management of the management of the Strategic, because the strategic management depends on future studies, which are characterized by scarcity and difficulty, and adequate and accurate information.

As recommendations, we need to make an effective strategic diagnosis system to determine The potential strong and explicit points, small and medium sized Enterprises (SME) adopts a simple, flexible and clear information system that enables it to process and deliver information quickly to and from decision centers, to reduce its competitive area, and to focus on activities Specialized in the profession, through adopting the strategy of specialization.

Furthermore, the use of modern means of management, and follow the scientific methods to formulate the message and vision and strategy of the small and medium sized Enterprises so as to improve the quality of strategic diagnosis of these institutions, and choosing the appropriate Strategy.