التصميم الجرافيكي و تأثيث القيم الاستهلاكية في الإشهار

الملخص EN

We are already living in the age of image culture, as Roland Barth said.

The picture surrounds us from all sides, in the street, at home, in schools, and may be the oxygen of the age, and its symbolic power has changed a lot of our lives and is so present to furnish messages of publicity and behind values The consumer who creates the designers of advertising in the passage through the minds and minds of individuals to be a picture and graphic one of the most important fundamentals in the industry of meaning patterns and reception aesthetics.

This parallel language is a translation and borrowing of the image revolution, which is the object of this research through an analytical study of the relationship of graphic design to the missionary message and how to make the image publicity