معايير الإثراء التسويقي و علاقتها بأسس حزمة الخدمات السياحية : دراسة تطبيقية لعينة من فنادق الدرجة الأولى في بغداد

الملخص EN

All organizations are interested in their various work of enrichment standards in theirorganizational and productive form, based on the contributions of theories, studies, literature and scientific researches concerned, but did not address the content of the titleof the study project presented according to references and sources extracted from theresearch point of view, so it was necessary to identify some of the concepts of tourismmarketing One of the essential functions of the organizations in general and the hotelin particular, it is an open activities that lead to the transfer of products (goods andservices) from the organization to the targeted guests to complete the exchange process, which lies with a special philosophy In order to attract guests to the production site anddeliver service to meet its requirements, there was a need for specific qualities and a setof requirements drawn with accurate information based on modern techniques andsystems to perform creatively.