دور تطبيق استراتيجيات التسويق الحديثة في تعزيز قدر متاجر المفرد : دراسة في متجر (كارفور Carrefour)‎ في محافظة دهوك

الملخص EN

The application of modern marketing strategies replaces the traditional strategies of contemporary issues in the complex and rapidly changing business environment, and is one of the important axes that occupy the work of business organizations at present, especially those looking for survival, expansion and growth.

This research includes the role of applying modern marketing strategies for enhancing the capacity of retail stores.

The study aims to clarify the effectiveness of modern marketing strategies, especially electronic ones, in supporting retail activities, increasing market share and profitability, attracting new consumers.

The main question is: "What is the role of applying the latest marketing strategies in the Carrefour Hyper Market? " The research concluded by reaching several important conclusions, including the application of modern marketing strategies contributes to enhancing the ability of individual stores to provide goods and services to consumers with the least effort, time, quality and price.

The most important of these proposals were: In light of the current developments, especially the trade, economic and information openness witnessed by the environment of marketing organizations in particular.