الهندسة النفسية و أثرها في رأس المال الفكري : بحث استطلاعي لآراء عينة من العاملين في شركة زين العراق للاتصالات

الملخص EN

The current research aims to reveal the relationship and influence between Psychological Engineering through its subsidiary dimensions and intellectual capital on a sample of Zain Iraq for mobile communications in the level of Iraq, on the basis of a major problem diagnosed several questions included the extent of awareness of the relationship and impact between the field variables, and rooting philosophical foundations adopted Find a model (Gardner, 2014), which is consistent with the model, 2015) Yazdanifard & Joey (to measure the psychological Engineering, which consists of four dimensions (Rapport, Sensory Awareness, Thinking Outcome, Behavioral Flexibility) and model (Gholami & Sabetnia, 2015) to measure intellectual capital which included three main components (Human capital, structural capital, Relational (Customer) Capital).

In particular it has been using these models because they fit with the sample and can be applied in the Iraqi environment.

The resolution was adopted as a tool for President Head of the collection of data and information search as well as some personal interviews with respondents who have internalized a set of leaders and followers in Zain Iraq sample numbered 175 individuals were divided by (16) commander (directors and directors of departments and Branches and the Director of the Commissioner) and (159) continued, in the provinces (Najaf, Karbala, Babylon, Qadisiyah) For the purpose of statistical analysis and treatment used Find descriptive analytical method as a way to search, these methods have been used by statistical software (SPSS V.22).

Has been reached through research to many conclusions was the most important interest of leaders and followers in Zain Iraq Telecom research sample psychological Engineering, which is of relatively modern systems that take the work out and blending its objectives and was founded with a lot of concepts and foundations of other systems and extract the outcome of this synthesizer which system It aims to create more sophisticated to work out a system, psychological and engineering mainly works on the installation of the human soul and dealt with means and methods of moving the process of cognition and perception, ideas and feeling and thus behavior, skills and human performance, which would strengthen intellectual capital, which has become a strategic resource and weapon competitive constitutes a powerful force in building organizations based on the use of knowledge resources through the availability of minds distinguished her intelligence and ability to invest the rest of the resources and harnessed for the benefit of expanding the competitive mainstay of business organizations, where the intellectual base building represents a major commitment of senior management to create a list on the basis of the principles of psychological engineering to build and guide the cognitive environment intellectual capital dimensions.