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“Buy Online, Pick Up in Store” under Fit Uncertainty: To Offer or Not to Offer
المؤلفون المشاركون
Shi, Victor
Li, Huijing
Yang, Shilei
Kang, Haiyan
المصدر
العدد
المجلد 2020، العدد 2020 (31 ديسمبر/كانون الأول 2020)، ص ص. 1-12، 12ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2020-07-04
دولة النشر
مصر
عدد الصفحات
12
التخصصات الرئيسية
الملخص EN
Retailers offer BOPS (Buy Online, Pick Up in Store) service to improve consumers shopping experience.
However, this greatly increases the decision complexity for retailers and consumers.
For consumers, whether to purchase online or from a store with the BOPS service is a complex decision.
This is especially true when the product has fit uncertainty.
That is, consumers are uncertain about product fitness before using it.
Also, their store visit cost can be heterogeneous and follows some distribution function.
For a retailer, it needs to jointly optimize multiple decisions including the convenience degree of BOPS.
To help the retailer develop the jointly optimal decisions, we first build a mathematical model where the retailer sells the product through online and store channel and analyzes the possible effects of BOPS.
We find that the retailer should offer BOPS when the channel cost ratio (ratio of shipment fee divided by average store visit cost) is large enough.
Through numerical studies, we show that the ratio of profit offering BOPS divided by the benchmark increases with the probability of product fit, shipment fee, and the convenience degree of BOPS.
We then consider the case where the convenience degree of BOPS is also a decision itself.
We find the optimal convenience degree of BOPS increases along with the average store visit cost and the probability of product fit.
When the cost factor of offering the convenience for BOPS is larger than a threshold, the retailer should never offer BOPS.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Li, Huijing& Yang, Shilei& Kang, Haiyan& Shi, Victor. 2020. “Buy Online, Pick Up in Store” under Fit Uncertainty: To Offer or Not to Offer. Complexity،Vol. 2020, no. 2020, pp.1-12.
https://search.emarefa.net/detail/BIM-1141287
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Li, Huijing…[et al.]. “Buy Online, Pick Up in Store” under Fit Uncertainty: To Offer or Not to Offer. Complexity No. 2020 (2020), pp.1-12.
https://search.emarefa.net/detail/BIM-1141287
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Li, Huijing& Yang, Shilei& Kang, Haiyan& Shi, Victor. “Buy Online, Pick Up in Store” under Fit Uncertainty: To Offer or Not to Offer. Complexity. 2020. Vol. 2020, no. 2020, pp.1-12.
https://search.emarefa.net/detail/BIM-1141287
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1141287
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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