The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels
المؤلفون المشاركون
Zhao, Yan-Fei
Shi, Guo-Qiang
Wang, Yong
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2020، العدد 2020 (31 ديسمبر/كانون الأول 2020)، ص ص. 1-15، 15ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2020-11-16
دولة النشر
مصر
عدد الصفحات
15
التخصصات الرئيسية
الملخص EN
With the rapid development of e-commerce, online retailing has become an important part of the market.
In order to improve market competitiveness and increase market share, more and more retailers have opened both regular offline channel and online e-tail channel to sell products.
Then how to price becomes an urgent problem for upstream manufacturers and dual-channel retailers when there is price competition between regular channel and e-tail channel, especially when consumers have peer-induced fairness concerns.
However, linking consumers’ behavioral factors such as fairness concerns to pricing decisions of mixed retail and e-tail channels draws little attention in the literature on supply chain management.
This paper incorporates “consumers’ peer-induced fairness concerns” (CPFC) into pricing decisions in a dyadic supply chain, where dual-channel retailer obtains products from manufacturers and then sells products to consumers through both regular channel and e-tail channel.
We use game-theoretic models to analyze the equilibrium pricing strategies under the setting with “symmetry consumers’ peer-induced fairness concerns” (SCPFC) and with “asymmetry consumers’ peer-induced fairness concerns” (ACPFC), respectively.
Detailed comparisons and numerical analysis are further conducted to examine the impacts of different types of CPFC on equilibrium pricing strategies and profits.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Zhao, Yan-Fei& Wang, Yong& Shi, Guo-Qiang. 2020. The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels. Discrete Dynamics in Nature and Society،Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1153591
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Zhao, Yan-Fei…[et al.]. The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels. Discrete Dynamics in Nature and Society No. 2020 (2020), pp.1-15.
https://search.emarefa.net/detail/BIM-1153591
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Zhao, Yan-Fei& Wang, Yong& Shi, Guo-Qiang. The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels. Discrete Dynamics in Nature and Society. 2020. Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1153591
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1153591
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر