دور الصورة الصحفية ببعض الصحف في معالجة القضايا البيئية و تنمية الاتجاهات البيئية لدى الجمهور : دراسة تحليلية

الملخص EN

The image in general and the press image in particular has become an important visual and semantic attraction factor, but the press image has become one of the most important means of promoting the editorial material that accompanies it, and it reflects its content and essence in contrast to the emotional effects the image carries on the recipient who can form his psychological trends after reading the image accompanying the material One of the reasons for this study presented by researchers was the interest in studying the use of the press image in dealing with environmental issues, as they discovered the ence of employing the press image in dealing with environmental issues.

Rather, previous studies did not address very little to that press situation despite the press image A major role in serving the rest of the press issues.

The researchers used the sample survey approach for both the analytical and field sides, in addition to using the quasi-experimental approach, in contrast to the use of research tools that benefit from the current study, including a content analysis form (form and content) to conduct a study to determine the role of the press image in addressing environmental issues, where the sample was chosen from The study newspapers for 366 issues from all the newspapers (Akhbar Al-Youm + Al-Akhbar), Al-Wafd, and Al-Watan for the year 2016 starting from January 1, 2016 and ending on December 31, 2016, in addition to designing an environmental trends scale and after ensuring its validity and reliability, it was applied to 35 newspaper readers as it ended Research with a number of results, the most important of which are: Most newspapers neglected to highlight environmental issues on the top of their pages, and the study revealed the existence of significant differences due to the variation in editorial policy interests by including the press image with the news and published topics, and the study newspapers' interests, as well as the editorial policy, came to include environmental images with environmental issues and topics.

Very weak, and below the required level, and the ranking of environmental images ranked eighth among the published press issues and topics, which indicates that To me there is a lack of interest in the environmental image in dealing with environmental issues.

The research ended with a number of results, the most important of which are: that the majority of newspapers neglected to highlight environmental issues on the top of their pages.

The study also revealed that there are significant differences due to the variation in editorial policy interests by including the press image with the news and published topics.

Environmental issues are very weak and substandardThe results of the application of thescale also proved that there are statistically significant differences between the mean scores of the members of the experimental group in the pre and post application of the scale of environmental trends in favor of the post application, and there are statistically significant differences between the mean scores of the members of the control group and the experimental group in the post application of the scale of environmental trends in favor of the group The research ended with, With the necessity that the editorial policies of the paper newspapers include a greater amount of presenting environmental issues and problems related to the environment on the front pages of the paper newspapers with the holding of special training courses for the editors of environmental affairs and bringing in environmental experts in this field to develop the environmental awareness of those responsible for environmental affairs in the newspapers recommendations, including an interest in including environmental issues published in paper newspapers, an environmental picture that reflects the environmental event.