دراسة مدي تأثير الحملات التوعوية الإعلامية على رفع وعي المرأة السعودية في ترشيد الإنفاق و تطوير أساليب الادخار : دراسة تجريبية

الملخص EN

The aim of the study is to measure the effectiveness and impact of the media awareness campaign to raise the awareness of Saudi women in rationalizing spending and developing saving methods, which seeks to raise awareness in a period of two months.Research importances Data from the Household Expenditure Survey published in the latest report of the Public Authority for Statistics for 2013 indicate that the average monthly income of the Saudi family compared to the average expenditure means that there is no savings surplus.

•Achieve the goal of the vision of the Kingdom of 2030 to raise the proportion of household savings from its total income from 6% to 10%.

The study used the experimental method to measure the positive and negative effects of the media by exposing the first group of 56 Saudi women to the contents of awareness messages, while the control group, consisting of 57 women, was not exposed.Equivalent groups were used in terms of environment, societal conditions, and convergence of some demographic factors.

The questionnaire was used as a data collection tool.Results; The respondents in both groups have a strong tendency to rationalize expenditures.

There are tendencies towards spending on restaurants, clothing, accessories and spending heavily on vacations.

There is a clear impact on the group that was exposed to the awareness campaign, There are differences in the level of savings awareness and rationalization of consumption between the two research groups in favor of the experimental sample.

Lack of awareness of the control sample of a relationship between household savings and the development of the national economy by a large percentage, The results indicated that the goal of Vision 2030 could be achieved through the continuation of the campaign.