دور المحددات الموقفية في القرار الشرائي لعينة من المستهلكين : دراسة حالة الحواسيب الآلية

الملخص EN

This study aims to find out the role of position determinants in the purchasing decision of a sample of consumers, and to achieve this was prepared a questionnaire distributed electronically to a soft sample of 71 individuals from some states of the country, and the study found that there is a different effect of the position determinants in the decision to buy the computer, as the factors surrounding the consumption process are considered the most influential in the decision to buy computer among Algerian consumers, followed by the influence factors surrounding the process of communication, and then comes the factors surrounding the purchase process, and the purchasing power came at the forefront of the determinants of the parameters.

The most influential position in the decision to purchase a computer, there are fundamental differences in the impact of position parameters in the decision to purchase the computer depending on the level of study, and there is a correlation between the decision to purchase and the two variables: income level, housing area.