العوامل المؤثرة على القرار الشرائي للمستهلك النهائي : دراسة ميدانية لشراء سيارة سياحية بولاية تيسمسيلت

الملخص EN

The study aimed at identifying the factors affecting the purchasing decision of the end consumer and highlighting the differences between them.

To achieve this, the researcher collected the necessary information by distributing a questionnaire to On a soft sample of the community (Tissemsilt) amounted to 125 singles The study concluded that the purchasing decision passes through a set of stages that vary according to the type of commodity purchased and There are differences between these factors, led by internal factors, the study also showed that there are statistically significant differences in purchasing decision attributable to gender, age, income and family status