محددات الاتجاه نحو دولة المنشأ و أثره على نية شراء المستهلك للأجهزة الكهرومنزلية المحلية

الملخص EN

This study aims to identify the determinants of consumer attitude toward country of origin and its impact on intention to buy local home appliances.

A sample of 303 person has been taken based on a Convenience sample.

Many statistical analysis methods were used to test the hypotheses of this study such, mean, standard deviation and muliple regression.

The study concluded that there is a significant impact of determinants of consumer attitude toward country of origin on attitude components (cognitive component, impact affective component,and conative component) at 5% level of significance.

The study also concluded that There is a significant (at 5% level of significance) of attitude components on consumer intention to buy local home appliances.