استراتيجيات الإقناع في الخطاب الإعلامي الجزائري : دراسة تداولية

الملخص EN

Every media discourse seeks to persuade its audience of the opinions, ideas and beliefs it presents, in order to gain the largest number of followers, so it depends on effective persuasion strategies that increase its influence and lead to the success of its communicative goals.

this work aims to reveal the persuasive strategies that are unique to the television media discourse, by relying on Algerian television programs as live models that help us understand how to achieve persuasion among viewers, and from there, show the most effective and effective strategies.