العولمة و أثرها على النشاط التسويقي

الملخص EN

The present study aimed to identify the extent of the impact of globalization on the marketing activities of international companies operating in Jordan.

In order to achieve the objectives of the study it has been a simple random sample of the study population consisting of 351 multinational companies operating selection on the basis of ease of access to them and under certain conditions, and the rate of recovery of questionnaires (86% ).

The results of the study indicate the existence of that integration and economic conglomerates impact on the marketing activities of foreign companies investing in Jordan, and economic integration capability explanatory and is the largest among the variables of the study the amount of approximately 41% .

The study recommended the need to adopt a multinational operating in Jordan international companies an effective marketing strategies affect the decisions on technological development and technical.