ممارسات الاستراتيجية الخضراء باستخدام نموذج (Kao)‎ في شركة توزيع المنتجات النفطية بنينوى : دراسة حالة

الملخص EN

The study aims to define the green strategy and identify the level of its application in the investigated organization through its indicating practices.

To achieve that aim, the Oil Products Distribution Company in Nineveh was chosen as a field for the study.

A questionnaire form was used as the main tool in collecting data.

The questionnaire was distributed among a sample of (103) employees in the investigated organization.

Based on the results of statistical analysis, using descriptive measures and Friedman Test, a set of conclusions were presented.

The most important of these conclusions was that there is an agreement that green strategy practices are present in the investigated company with a level that is distinctive from other practices.

In order to achieve the aim of the study, a number of recommendations were set fourth including the necessity of increasing the actual management attention to areas that support environmental orientation, especially through the green strategy and its indicating practices in the investigated organization.