الالتزام بأخلاقيات التسويق من أجل ترسيخ مفهوم المسؤولية الاجتماعية في منظمات الأعمال

الملخص EN

This study aims at clarifying the role of marketing ethics in establishing the concept of social responsibility in the institutions by controlling their ethical values such as honesty, justice, clarity and persistence while performing their marketing activities.

The study concluded that marketing ethics are largely related to social responsibility, Mechanisms and marketing activities are responsible and ethical, according to the results of the applied study which was conducted by submitting an electronic questionnaire to a number of Algerian consumers (students and university professors) using Google Drive and Facebook.

The study recommended the need to adhere to honesty, honesty and fairness in dealing with different parties and to avoid misleading and discriminating consumers for a responsible and ethical institution.