استراتيجية التسويق السياحي للوجهة السياحية : عرض التجربة التونسية

الملخص EN

Tunisia is one of the first tourist destinations in the Arab world and the African continent, tourism in Tunisia is an important income of foreign currency source; the sector of tourism contributes about 7% of GDP, Tunisia since its independence work on the development of tourism by developing a strategy with clear objectives defined, that apply it, depending on the tourism potential possessed by the country.

Tunisia have targeted to modernized infrastructure and the creation of new tourist areas, and attract new markets as well as diversify the tourism product and improve it, this strategy has returned results and benefit on the tourism sector and the whole Tunisian economy