Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida

الملخص EN

The study aims to highlight the effect of tourism elements promotion on the purchasing behavior to attract the customer to the tourist agency in Saida state with the existence of independent variables represented: Publicity and publishing, advertising, public relations, personal selling, sales promotion and the dependent variable purchasing behavior, by processing 120 questionnaires Using structural equations modeling with the help of the Smart PLS program in analyzing the results.

The field results showed the existence of a positive effect for all study variables on the purchasing behavior.