سلوك الزبون الذكي و دوره في الحد من الإدمان الاستهلاكي : بحث استطلاعي لأراء عينة من الزبائن في سنتر جبل عامل للتسوق في محافظة النجف الأشرف

الملخص EN

This research aims to identify the relationship and impact between the behavior of the intelligent customer through its dimensions (Understanding, perception, awareness, excellence) and customer addiction through its dimensions (repetition of purchasing situations, purchasing habits, technology addiction, repurchase products).

The research problem identified by a major question as to whether the customer's intelligent behavior plays a role in customer addiction, (i.e., the more intelligent the customer be haves, the less it will reduce the incidence of customer addiction, and to develop a Theoretical for the research that translates the main hypothesis and the subsidiary hypotheses.

All hypotheses were subjected to statistical tests.

The questionnaire was used as a tool of obtaining data.

The research community had a number of customers at the Jabal Amel shopping center in Najaf Governorate.

The random sample was used in selecting (220) customers in the shopping center.

The data were analyzed using a set of statistical methods by using (SPSS v.20) and (Smart pls).

The research has arrived to a number of conclusions and recommendations, such that the behavior of the customer is a smart investment summit of knowledge and experience and diligence within the market environment, specifically in relation to the addiction of many customers to repeat cases of purchase.

And the importance of reflection and insight in the issue of the relationship between intelligent behavior and consumer addiction and development on objective grounds maximize the benefits of both sides, the seller and the buyer in the shopping center sample research.