إشكالية ترجمة المتصاحبات الكاذبة : النص التسويقي أنموذجا

الملخص EN

This study is concerned with an attempt to identify the phenomenon of "deceptive cognates" that may be encountered during the translation process, which is manifested by the occurrence of "false similarity" between two lexical units belonging to two different languages, which are similar in their formal structure, but differ in meaning.

As well, The beginning of the research was an attempt to clarify the concept, then, the effect of the phenomenon on the translation process, through some examples selected from an English marketing text, and the two translations into French and Arabic.