المزيج الترويجي للمؤسسات الجزائرية : دراسة ميدانية لعينة من المؤسسات الجزائرية

الملخص EN

This study aims to determine the communication mix applied by Algerian companies by identifying the different means of communication used such as advertising, sales promotion, sales force, public relations, direct marketing and sponsorship.

To do this, a questionnaire was designed and distributed to a sample of 80 people working in Algerian companies that practice communication.

The main results of our research have shown that all the means of communication are used by our sample of companies with different degrees and that their communication policy is mainly based on advertising.