تأثير الترويج الالكتروني في تحسين تنافسية الشركة الوطنية للتأمين SAA

الملخص EN

The aim of this study was to identify the effect of the e-promotional in improving the competitiveness Improving competitiveness through its dimensions (cost leadership, distinction, focus) The National Insurance Company saa was selected for the application study of the National Insurance Company “Saa”, Including the exploitation of social media.

Therefore, we conducted a field study in which questionnaires were distributed on its employees and officials with its agencies in the Wilayat of Djelfa.

whereas the study concluded that there is a varied effect of the elements of the e promotional mix on the competitiveness of the company