أثر الإشهار على الأداء المهني للمؤسسات الإعلامية و الصحفيين : دراسة ميدانية على عينة من القيادات الصحفية و الصحفيون بمدينة وهران

الملخص EN

This article aims to know the effect of advertising on the job performance of media organizations; and on the professional performance of journalist; the study was a field research on a sample of journalist leaders and journalists.

As a result; we find that the advertising have a great impact on the two variables of the study; while it appeared that medias are considering advertising more then media content